For each event, the volunteer will support the full social media promotion cycle, including:
- Develop a social media content plan and posting schedule for before, during, and after the event.
- Write engaging LinkedIn posts that align with Harvard Alumni in Tech’s brand, audience, and event goals.
- Create promotional posts announcing the event, speakers, panelists, partners, and key discussion topics.
- Develop a LinkedIn tagging strategy for speakers, panelists, sponsors, partners, volunteers, and relevant organizations to increase visibility and engagement.
- Coordinate with featured individuals to confirm their correct LinkedIn profiles and company pages.
- Create supporting content, such as speaker spotlights, quotes, polls, discussion questions, countdown posts, and attendee-engagement posts.
- Prepare suggested social copy that speakers, partners, and Harvard Alumni in Tech leaders can share with their own networks.
- Create or coordinate social media graphics and ensure that each post includes the correct links, tags, event details, and calls to action.
- Monitor engagement and respond to or flag relevant comments and questions.
- Capture or coordinate real-time event content, when possible.
- Create post-event recap and thank-you posts.
- Repurpose event photos, videos, audio, quotes, and key takeaways into at least six additional pieces of content that can be shared throughout the year.
- Review post performance and provide a brief summary of results, insights, and recommendations for future events.